PEARL's Branding Journey

What’s New With PEARL?

PEARL Unveils New Name, Logo, Mission and Branding at 20^th Annual Conference

PEARL made a groundbreaking announcement at this year’s Electrical Safety, Reliability and Sustainability Conference: a completely new brand, website, mission statement, and even a new name.

This new brand represents a significant milestone that highlights PEARL’s 20^th anniversary as an organization. While PEARL’s objectives, value and resources have remained the same, our visual identity has been updated to best reflect how far we’ve come both as an industry and as an organization.

What’s in a Name?

Most importantly, we have updated our name to become the Professional Electrical Apparatus Reconditioning League. This name change was given a lot of thought and consideration by the PEARL Marketing Committee. We saw the importance of updating this term to more accurately reflect what our members do and to connect PEARL’s name with both our reconditioning standard and with the updated National Electrical Code. However, we also understood the value in maintaining the acronym PEARL, which has grown to become a recognized and trusted name in the industry.

A Bold Visual Identity

With our new name in mind, our next step was to update our logo. This new logo focuses on the PEARL acronym as the main focal point. The blue color nods back to our old logo and branding, while the bold typeface reflects PEARL’s modern, authoritative voice within the industry. The green color of reconditioning highlights our name change, while the arrow represent sustainability and the electrical products that re-enter the marketplace. Our PEARL Quality Seals, Technician Certification logo, white papers, test reports, and other resources have also been redesigned to incorporate the new logo.

Looking Toward the Future

Our updated mission statement reaffirms PEARL’s commitment to “developing, advancing, and promoting safe reconditioning practices for electrical equipment,” while our tagline – “Trusted. Safe. Now.” – signifies how our members work together to solve equipment issues quickly, safely and reliably. All of these updates and more can be found on our redesigned website, pearl1.org. Its updated navigation and appearance will better connect suppliers with customers in need and provides easy access to PEARL’s expert resources.

Our branding journey can be found by downloading our “What’s New with PEARL” infographic here.